Community Event Marketing Plan

A free resource for small volunteer community groups who are organising an online or offline event and want to get the word out into the world, efficiently with limited marketing skills and zero budget.

“This marketing plan helped our small and under-resourced team to understand our event goals, audience and allies. It's super efficient, easy to follow and continues to be effective in getting the word out about our seasonal festivals.”

– Katie Kristensen (Garden Coordinator at Warrane Community Garden)

This marketing plan was designed by me, Nat Mendham, based on the strategy we use to promote the Harvest Festival and Springfest events at the Warrane Community Garden, in southern lutruwita/Tasmania. (See photo of our awesome event).

It’s a proven strategy for a physical event, but this plan could be adapted for an online event too. The intention is that you use this as a leaping-off point and adapt it freely to suit your event and audience.

This is a free, open-source resource. An initiative that embraces community-oriented sharing of skills and resources - share widely and adapt for your own project.

Want to support my work?

This is a free resource. If it’s super helpful to you and you want to support my work financially, you can ‘buy me a coffee’ here.

Your financial support will help me put more hours into creating more free resources in the future.